This account lacked a proper campaign structure, and conversion tracking was either missing or incorrectly set up. Ad spend was being distributed without any meaningful performance insights, and campaigns were running without strategic direction.

The entire setup was restructured from scratch — with campaigns built around high-intent keyword themes, accurate conversion tracking implemented, and Google’s automation features like Responsive Search Ads, and Smart Bidding fully utilized.

As a result, the budget was scaled from AED 5,000 to AED 14,000/month, while the cost per lead dropped significantly from AED 155.59 to AED 31.85 — an improvement of nearly 80%.